How Instagram Live Video Can Help Your Business

Live Video feature on Instagram Stories is now used by over 100 million people. What makes it unique and draws more attention is the fact that once you broadcast your video and the stream stops, it disappears. It is not saved and there are no replays. People will tend to be on the lookout and follow updates from you. Check out the tutorial here for a step-by-step guide.:

More Exposure in Instagram.

Instagram Live Videos come first in the Instagram Stories tray. You’ll see it there right away at the top once you log in. It won’t get lost within your feed so you won’t miss it. At the same time, it will send a notification every time someone does a live video. Real-time announcements is a popular trend nowadays. This tactic promotes engagement with your followers and gets you more in-touch with them. Use it to answer customer / follower feedbacks, reviews, comments or to simply interact with them and answer any questions they might have for you. What’s great about making live videos here is that it can last up to 1 hour and followers get a notification whenever you go live. This means your content won’t have to be restricted to 5 or 10 minute short videos. You can do tutorials or demos and showcase your brand / product extensively. Besides, 60% of people prefer to watch a video than to read a long text about something.

Gain more followers.

People like seeing behind-the-scenes stuff, always. We’re all curious by nature. Take your audience through a sneak peek on what’s happening right now or what’s coming up next. Certainly there are other ways to increase your follower base, like posting giveaways and contests for incentive, to name a few. But posting video snippets and giving your audience a look inside helps to keep them intrigued. Along with the usual pictures and Instagram stories that you post, live video is really a unique way to keep your business relevant and up-to-date with trends. Lots of brands are now using it especially to attract younger audiences, so surely we’ll see more companies jump on the bandwagon. What do you think of Instagram’s Live Video feature? Have you tried it yet or planning to do so? And what other unique ways can you think of using this for your company?

3 APPS for instagram stories

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